Doctor with stethoscope and laptop: digital health applications in standard care
Market Access
3 min. readMarket Access

DiGA in Standard Care: Approval, Reimbursement and Care Integration

Digital health applications are becoming part of standard care. The Digital Act raises expectations for manufacturers. Demonstrable benefit in everyday care is now the decisive factor.

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Digital health applications are evolving from supplementary offerings into a core component of modern healthcare. The Digital Act and the updated DiGA requirements raise expectations for manufacturers. Market access alone is no longer sufficient. Demonstrable benefit in everyday care is now the decisive factor.

Approval, Reimbursement and Business Model as One

For providers, this means approval, reimbursement and commercial success must be planned together. Successful positioning of digital health solutions requires robust clinical evidence, clear integration into existing care pathways and a viable business model covering statutory health insurers, private health insurance and self-pay patients.

Value-Based Care as the Benchmark

Value-based care is increasingly central. Digital solutions must demonstrate that they improve medical outcomes, provide concrete relief for patients or effectively support relevant care processes. This requires clinical data, care studies and patient-reported outcomes.

Providers Become Partners in the Health System

The role of providers is also changing. Successful companies no longer see themselves solely as app manufacturers but as partners within the health system. This requires cooperation with health insurers, physicians, hospitals and other care providers. Digital applications, pharmaceuticals, medical devices and supporting services are increasingly converging into integrated care solutions.

Market Access Must Be Planned Early

For manufacturers, this creates a clear mandate: market access must be planned from the outset. Evidence, pricing strategy, reimbursement and care integration belong together in a single concept from day one. With demonstrable added benefit and visible integration into care, providers secure long-term reimbursability.

Conclusion: Connecting Benefit, Evidence and Care Partnerships

Those who convincingly combine benefit, evidence and care partnerships can establish themselves as relevant providers of digitally supported healthcare over the long term.

Source: BMG

PS

Dr. Patrik Scholler

Consultant for Digital Health, Life Sciences and Managed Delivery

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